It’s Important to Know What Game You’re Actually Playing Ray Kroc met Dick & Mac McDonald in 1954. He sold them some multi-mixers for their revolutionary restaurant in San Bernardino, CA. Over the next 7 years, Kroc slowly took control of the company from the brothers, ultimately buying them out in 1961. Over that time, Kroc began popping up franchises all over the country. Yet he found himself barely breaking even, while the restaurants themselves were a cash cow. How could