It’s Important to Know What Game You’re Actually Playing Ray Kroc met Dick & Mac McDonald in 1954. He sold them some multi-mixers for their revolutionary restaurant in San Bernardino, CA. Over the next 7 years, Kroc slowly took control of the company from the brothers, ultimately buying them out in 1961. Over that time, Kroc began popping up franchises all over the country. Yet he found himself barely breaking even, while the restaurants themselves were a cash cow. How could

The Idea that Changed Everything It’s the Fall of 2012. The Olate Dogs have just been crowned the 7th winner of America’s Got Talent. Americans are about to re-elect President Barack Obama to his second term. The iPhone 5 has just hit the shelves, and you can still get a McDouble or a McChicken for a buck plus tax. About 5,000 miles across the frigid Atlantic, the German people are flipping on their Der Fernsehers and settling in for the 6th season of Das Supertalent. Why is